Learn about the strategy that uses online presence like content and social media to create fans and customers.
The biggest mistake indie artists make is focusing only on music and not business. Musici s important but even more important is music business. Not approaching your music like a business and expecting things to happen with the music alone is a mistake. Your brand, your current followers and future followers deserve the investment of a quality experience. Without a business strategy approach your music will stay where it is.
The same way every business benefits from developing brand strategy and investing in it, your music will benefit as a business. Using your music as a product and your social media as a platform is how to establish how your fans and followers will think of you. Using content to represent your value and who you can be to people is how you reach goals and generate opportunities. If you aren’t taking advantage of your online presence by creating content strategy, you’re greatly missing out on followers that could perceive you as more valuble.
Why do content and branding strategy?
To cut through the noise you need to be in direct and constant communication with your followers. In order to create more followers, you need to first establish how and why you matter and why they will care. Content that helps people solve problems or otherwise benefits them is the fastest way to build trust and maximize interests. Giving them reasons to follow beyond the music is how you get people to also care about the music. People are more likely to expand their interests when they see reasons to do so.
Here are a few music related and non-music related content strategy posts that showcase value:
“Thank you for helping us reach 1k listeners on Spotify! Hear the single here:”
“S/o (shout out) to new followers! What do want to see me post about next?”
“What did you think of the latest Bryson Tiller album? Let’s see if we agree”
“Find my new music on music blogs across the web thanks to (music blog)”
Adding value is the primary reason to post content as well as to create more sales, customers and leads. Many times businesses make the mistake of not being transparent enough about how and why they will benefit followers and customers speicifcally. Not being transparent enough about how you will help leads to confusion and your content becomes overlooked.
If you want to cut through you need to be straight forward about your intentions to help people with their benefit as the focus. No matter what you do or sell your business must focus on showing people who you are and how it benefits them. Investing in content strategy is investing in your potential followers so that they have reasons to care.
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