Countless indie artists struggle to find reliable and consistent methods to create new fans and opportunities. Read this article to discover proven strategies that WILL work to help you create more long term value from what you do.


One of the main problems indie artists have to overcome is defining exactly who they are and how exactly it benefits other people. While you might assume that your music and current content provides enough definition and value, your fans and potential followers do not have the same perception.

If you have any current following it’s the direct result of you adding or showing value in one or more ways whether you know it or not. Marketing strategy is the process of gathering insight to discover exact reasons why someone will or won’t perceive you as valuable. Strategy is what allows your the orginization to exapnd and duplicate what works and imrpove what doesn’t.

How to stand out in the crowd

Online followers are constantly bombarded with endless amounts of ads and posts. They can’t possibly remember each. Followers automatically focus on what they believe is valuable because they know it is or because it looks like it is. This makes VALUE the top reason they will follow you, click, listen, sign up or respond to your call to action.

Seeing your posts as valuable is the platform for creating traffic to the music and not just the music alone. Even if your end goal is music fans, at first it’s only about other people’s value or lack thereof. Simply put, If they don’t like what they see on the page first they most likely will never reach the music. Knowing how you benefit someone and pairing it with organization and creativity is how to consistently get more music followers and plays.

How to show people value

One way to understand how to get followers is to think about your biggest supporter that you know offline. This person maybe a family member, cousin, friend, old school mate, someone from work. Ask yourself did they know about YOU the person or YOU the artist who makes music first? Do they continue to support only because of your music quality or possibly for other reasons such personality, sense of humor, your opinions, beliefs, your reciprocated support for them? What are main reasons supporters currently care about your music?

Ultimately the answers need to be make sense for a brand new person. Local based artists typically never break out because they only gave value to a limited audience. While that audience agrees and supports music it’s not a scaleable way of re-creating more fans. Even if they do all believe the music or brand is good. The only way of cultivating mass amounts of new music fans is by re-distributing your value through high quality organized content strategy. This is in addition to having great music as music marketing strategy is what seperates music that is discovered from music that remains unknown.

Understanding the previous logic just explained is crucial as it’s the main difference between indie artists who self promote and EXPERT artists who not only entertain with talent AND serve specific communities with who they are and what they care about.

Being a favorite artists to someone means you are their authority and have trust and maintain the reasons they can like you. What major artists do is give as many reasons for people to find value as possible thru music, opinions, branding, advertising, songwriting, collaboration, social content, videos etc…All of these assets are investment to who you can be to OTHER people. It’s what they need to separate your brand from all the others who won’t invest in their value and experience.

Here are the top 3 reasons audiences can find value in you

1. You look like an Expert at something
– Your profile numbers, number of rt and likes and what content and engagement you show suggests the look of an expert to people

2. Mutual Benefits
– They followed so that you might follow back or engage them and/or they believe they have something to gain from following you

3. Shock Value
-Shock value is a very common value added by plenty of new school rappers. Standing out by being outrageous, controversial and even hated is something that works to add value to get peoples attention


How to create value beyond music

The word “value” for developing artists can draw an image of money or worth. In terms of marketing strategy value means both worth and measurable amounts. Investing your value means investing in your potential fans in the ways your content can help them, entertain them, teach them, show them, share with them, incentivize them. At the same time it means providing them with reason to further their interests like high follower numbers, high quality artwork and videos and other creative content strtagy. Valuable content means value for the brand. In order for them to fully care about music or anything else you need their attention, trust and interests.

A few ways to immediately increase value to followers:

-Use only a few highest quality images
-Don’t change visuals or branding
-Choose digital assets that add value or wait to invest in them
-Seek the help of an expert you trust

Realizing your current value to people is the same as assessing how you help them, entertain them, teach them, show them, share with them, incentives etc.

If you need help in developing your strategy please visit for affordable music marketing or contact us by text (857) 250-5872 or get immediate consult via Twitter dm at

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