Artists often copy other artists. By doing this they also copy mistakes. Read this article to learn the top mistake artists make and how you can avoid them.
1.The Shotgun Approach
No Strategy Nearly 90% of music artist will operate from the wrong approach by releasing music daily, weekly, monthly etc with no strategy or plan to make the music valuable. Thinking your music alone is good enough to make you succesful is a mistake. Very few artists are fortunate enough with music alone to become “viral”
A much better approach is focusing all of your efforts into one single release at a time, developing solid strategy and continually gathering insight to apply over the long term. Releasing music without strategy decreases value for people.
2. Not posting enough
If you want to cut through with your brand posting once daily isn’t enough. Social media is a way to connect with followers. Sharing your updates, goals, interests, story, opinions, humor and inspiration iis the way to connect further with people. When and what you post plays a massive role in the connection you build with followers. This is how you collect emails, generate album sales and business opportunities. Your posts and the connection you can build expands further than just what the music can do alone.
Avoid the mistake of not posting enough with these tips:
-Don’t link automate your post to share all at once. This makes your profile looked rushed and inactive or not specific enought on social media platforms.
-Create content strategy by being creative with what you post.
-Take what you post seriously. Music business is competitive and high quality posts that are punctuated correctly make your brand look like it has authority.
3. No branding for the music
-You must reate a clear and consistent brand message. Who are you and why do other people care? Your brand tells followers who you are and what you can do for them. By establishing your brand you legitimize what you do to people becuase it’s perceived as more valuable. Avoid making the rookie mistake by investing in your brand with music promotion and strategy with your content.
-Always remember that visuals like short videos clips, gifs and other content have a 50% better click thru rate than text or images only.
4. Be more transparent
This is one of the biggest mistakes most indie artists make. They hide behind music posts so much that followers can’t discover the REAL YOU. Without a brand message and value adding by informing or helping others the music alone won’t be enough to generate interest. People see before they click. Showing them value is the key to getting fans and opportunities.
If you want to become a well-known brand you have to be transparent with the benefit you bring to the table for your followers. A few ways to communicate this value are
-Social media branding that matches across all platforms and posts
-Blog interviews and placements
-Shouting out and giving back to fans publicly
-Behind the scenes
-Updates and goals
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