How to promote music on social media
Are people finding your tweets? Are they noticing what you post? How do you get them to check out your music without constantly asking them to? The answers can be found in expanding your music brands value and communication.
Good posting vs. Bad posting
Audience perceptions is a major factor for gaining new followers. People who will care about what you post have to see it’s value. Pages that constantly ask for something are not valuable and pages with low numbers of followers, likes and retweets are seen as unpopular. The best way to promote is by adding value and increasing audience perception with social media promo and content that communicates value.
Here is an example of a bad tweet:
“Check out my music at soundcloud.com/artist”
– This type of tweet is exhausted by literally thousands of indie artists daily. It’s a bad tweet because it does nothing to seperate you as standout from the rest of everyone sharing similar tweets. It also has a weak call to action that many people will not respond to.
Here is the same tweet re-stated in a value adding way.
“Thank you for helping us reach 1k plays on our new release! Listen now at soundcloud.com/artist #artist #soundcloud #music”
– This tweet focuses on the milestone of reaching 1k plays. It gives purpose to the tweet and reason for someone to care about the info being shared.
Create and build your value
So what’s the best way to promote music on social media? The key is actively communicating features and benefits of what you do and at the same time what you want to followers to do. You must do this in a way that they can see as valuable.
Stand apart from the crowd- Social media like Twitter, Instagram, and Youtube is flooded with indie artist who expect followers will come automatically. But successful major brands build value BEFORE trying to make fans.
One of the biggest factors is the amount of followers you have and how many tweets you get. No matter how great your music is, people expect that quality artists will be more popular and have numbers to show for it. It’s much easier to get people to care when other people already care about what you’re posting and it’s not only yourself talking about it. At the same time another crucial factor is the content that you post. Posts that share achievements or goals that you’ve met will catch MORE attention when you add value to followers.
When valuable posts are paired with promo and strategic communication you are able to create the conditions for getting the response you want. Another excellent way to ensure that you’re growing with new followers and traffic is promoting with hashtags. Hashtags that are relevant to what you post can lead more people to find your profile. In addition doing all of this together over time creates massive popularity for profiles as well. Regardless of how good your music is you need to give people the exact reasons why they will initially have interests in looking. Social media provides a simple yet powerful channel between you and your audience to communicate.
If you’re interested in music promo services or getting more free music marketing info DM us now www.twitter.com/thesocialmedium for immediate free consult 24/7.