Wondering how to increase exposure, fans and followers? With any artist or brand, online success requires the knowledge custom strategy. The truth is behind every major artist and brand there’s a massive amount of investment in time, money and effort to creating a sustainable business.
Here are some of the most important things you can do to establish your brand as a business:
-Establish your brand
Branding is crucial show people who you are and what you can do for them. Consistent high quality branding represents you as valuable to new audiences. From the basics like custom artwork and promo materials to your website, social media and other digital properties, your brand is the first thing people will see about you.
-Think about your business and strategy more than music
There’s an endless supply of good music and existing brands in the world. This creates huge competition for new artists. Establishing what you do as a business allows others to recognize your value and respond to it. Having a business model and platform to execute strategy is how to create more interests for what you do.
This seems general but in most cases rushing the process will cause you to overlook crucial pieces of your strategy and who you’re marketing to. There’s no need for more new artists or brands with no or low value. People will have more to recognize about you when you take the time to learn who you are and what you can do to benefit others.
-Ask yourself who is all this for?
A huge factor for success is considering what purpose do you serve with what you do? Most start up brands and music artists are focused on local level appeal to the people most immediate to them. Asking yourself why will new people care about this should be the basis of your decision making. This eliminates guesswork as you cater to the needs of new people who can find value in what you do specifically.
The biggest mistake new artists make is appealing to family, friends or local supporters and believing this will circumvent the need for investment and strategy. This is detrimental as it stunts the growth you could have appealing to a wider range of specific markets and industry relevant opportunities.
Promo strategy with social media and Spotify, Spinrilla, Soundcloud and Youtube helps create a measurable process to create and maximize interests. Establishing your brand as a business is how you create success from what you do.
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