Focus on quality.
If you think that your music alone will create long term success, you’re wrong. Successful indie and major artists create fans and opportunities by focusing on quality over quantity.
This means quality of music releases, content, branding, videos, cover art and everything else that represents your music like the stats, # of plays, views and monthly listeners.
The main difference between artists who become succesful and artists that don’t is this understanding of value and investment required beyond just music releases.
The fact is nearly every serious artist that releases music also believes the music alone is good enough to create opportunity.
Why releasing more music will NOT help.
Fans need time to learn why you matter and constant connection to see reasons why they should care.To create a fuller experience you need to give fans more than just music . Things like social media branding, high quality visual logos and flyers, cover art, relevant hashtags, release and promotion strategy are what’s needed for your fan base to grow.
Why does every artist need promotion and strategy for their music?
Everything people see or hear about you determines their perception. Releasing 10 songs that each get 100 plays is totally different than 1 song gaining 10k plays. In addition promo strategy can include social media posts and content strategy.
To brand new followers, what they see about you tells them what they will think of you. Regardless of music your content stats speak for themselves.
In order to get more people to care about your music they need to be given other reasons to perceive what you do as valuable.
The artists and brands that see success are the same ones who are established to create opportunities that will result in success.
Going viral, getting signed or even smaller opportunities, require more than just high quality music. It requires planning and the investment of time and value in yourself in the people who will help you share and distribute your music and content. Establish goals and allow them to become the common focus of your effort. Reaching 1k followers is often the hardest challenge. From there it becomes about maximizing interests, awareness and executing strategy to create more.
Stop aimlessly releasing music.
Constantly releasing music monthly or weekly without strategy is guessing. You won’t become heard or level up no matter how much music you release, If you haven’t created a plan to be heard. Professional music marketing methods that are cost effective are what every artist needs to become competitive and gain visibility.
Getting more plays means retaining and maximizing interests.
Changing styles and artwork creates inconsistency that people will see as unprofessional and ill-prepared. Invest all of your time and effort into one single move at a time to maximize exposure and value. Creating a consistent strategy for posting and releasing will maximize people who are interested. Doing this leads to more shares and more additional followers. Rather than relying on your reach, you are networking and using the collective reach of everyone willing to help you spread awareness. This is how artists go viral or hit 1 million plays.
In summary artists should worry less about making more music and focus more on quality music that create long term value and more opportunity. Doing this 1 release at a time increases value per effort and eventually leads to better perception from fans and followers.
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