Be visible and look valuable
To be found online you need consistent presence and syntax. This means making your artist name, links hashtags, and bios match across all platforms. Every new person who finds your new music also looks for reasons to care. The music alone is less valuable than having other high quality visual representation that’s highly visible on popular music platforms. Your stats, artwork and what people see about you is what they notice first before the music.
Release only the very best music
When you’re a new artist releasing more new music on top of already unpopular music won’t help you. Major artist spends months and years planning a single release to maximize its value. In order to reach new levels of opportunties, grow your following and get more plays you need better music and better strategy.
Establish branding for your music
Branding is more than just visuals and artwork design. It’s who you are and how you show people they should care. By implementing consistent visual design with your interests and opinions you create trust with your followers. Giving your music a consistent visual appeal along with quotes, inspiration, goals, interests and other entertainment provides them additional reasons to follow and care about the music.
Invest in what your audience will see
Artists that use strategy are 33% more successful in the music industry than those that don’t. Figure out who you are and what you give people to experience. Make it transparent and legitimate with affordable music promotions.
Without strategy you have no consistent way of growing and measuring what works to repeat it. Agencies such as The Social Medium help music artists by establishing a presence across major music platforms and music blogs while growing plays and monthly listeners for Spotify and other music platforms. Choosing to invest in these things is makes what you do real to the audience. This is what gets more plays and followers.
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